Hi, I’m Rob.
A dynamic Video Director with a passion for crafting visually compelling narratives.
With over a decade of experience, I've honed my skills in video production, storytelling, and leadership. I combine creativity with strategy to ensure each project meets aesthetic standards and delivers results. Whether leading a team or editing, my goal is to captivate audiences and elevate brands.
Projects
SBC Summit Lisbon 2024
Client
SBC
Role
Head of Video
Outcomes
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Delivered 47 pieces of content across media and marketing, ensuring comprehensive event coverage.
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Achieved visibility for 25,000 attendees, maximising brand reach and engagement.
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Successfully coordinated 3 major areas: video, photography, and AV, integrating both in-house and external teams.
Objective
Provide expansive media and marketing coverage for SBC Summit 2024, supporting event growth from 15,000 attendees in 2023 to 25,000 in a larger Lisbon venue. Ensure high-quality content delivery across video, photography, and conference AV to maximise brand visibility and event promotion.
Response
This project required meticulous planning to meet the demands of SBC Summit's expanded scale, including coordinating with stakeholders, securing budget approvals, and managing both in-house and external resources. I oversaw a comprehensive content strategy, blending video, photography, and AV support to cover multiple event areas, including premium interviews, special event highlights, and daily social updates. Utilising external partners, I expanded content offerings and ensured same-day turnaround to maintain maximum event visibility across channels. This approach allowed us to deliver impressive results, showcasing SBC Summit 2024’s scale and engagement value.
Spatz Cyclewear
Client
SPATZ
Role
Script Writer, Producer, Camera Operator, Editor, Colourist
Outcomes
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Reached 4,000+ views across multiple posts, showing strong audience interest.
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Garnered over 1,600 likes, significantly exceeding average engagement.
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Achieved a 43% engagement rate, making it top-performing content.
Objective
Create an engaging promo video that showcases SPATZ cycling overshoes, emphasising their ability to protect cyclists' feet and legs from harsh weather conditions.
Response
Developed a concept to highlight the real world benefits of SPATZ overshoes, including scriptwriting and overseeing production. Filmed in challenging outdoor settings to authentically depict the product's resilience. The storyline focused on contrasting typical winter cycling discomfort with the comfort offered by SPATZ, enhancing the appeal to cyclists. Managed full production, completing the edit within a day and a half. Released on SPATZ’s Instagram, the video demonstrated strong audience engagement.
Wilder v Fury II - William Hill
Client
William Hill
Role
Motion Graphics Designer, Voiceover Artist, Sound Designer
Outcomes
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Broadcast across 2,200 William Hill retail locations throughout the UK, maximising event visibility and reach.
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Boosted in-store engagement with a memorable, cinematic presentation.
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Enhanced William Hill’s brand presence, aligning with the excitement of a major sporting event.
Objective
Create a high-impact promo for the Wilder v Fury boxing rematch, capturing the drama of the event to engage audiences across William Hill’s retail network.
Response
Crafted a custom graphics package, featuring 3D text animations and cinematic sound design to enhance the intensity of this rematch. I voiced the promo, adding the tagline “This time, it’s personal”—a playful nod to Jaws: The Revenge. Both absurd for the original film and this fight, the tagline added a touch of cinematic nostalgia.. The blend of dynamic visuals and audio crafted a high-energy promo that captivated viewers and heightened the fight’s excitement.
BT Sport - Isolation eRacing
Client
BT Sport
Role
Motion Graphics Designer
Outcomes
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Engaged an estimated 760,000 viewers across the series, enhancing viewer retention.
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Established a unified brand identity with a signature logo animation featured across all 8 episodes.
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Delivered on time and to exacting standards, reinforcing BT Sport’s high production values.
Objective
Develop a dynamic highlights package and signature logo animation for BT Sport's Isolation eRacing series within a strict 24-hour turnaround, aligning with high stakes production requirements.
Response
Working under a challenging timeline, I tailored a motion graphics template to craft a high quality highlights package for week one of the show, alongside a custom logo animation. The logo animation became a defining visual element across the series, setting a cohesive tone and reinforcing brand identity. This project showcased my adaptability and strategic approach to time efficient solutions, delivering polished assets that elevated the shows overall production values and impact.
